Ever open a fun size pack of Starburst and find two pink ones? Dope, right? What about two yellow ones? Total bummer.
Pink>Yellow. Most of the internet agrees. So, people started sharing this message as an uplifting affirmation.
Then, Mars Wrigley released the All Pink pack, and tasked us with getting the message out. Because we didn’t want to commandeer an organic conversation, we decided to simply play homage to the meme by trying to find new ways of spreading the uplifting Pink Starburst message.
Here’s a sample of some of the resulting work. merch, memes, and influencers.
Role: Strategist