On Super Bowl Sunday, Bud Light attacked Miller Lite with a new claim. No corn syrup.
The attacks left us scrambling to find a response.
A thought appeared. Ingredients only matter in the fantasy world Bud Light created. In the real world, taste is what matters to drinkers.
That thought manifested into an idea about bursting Bud Light’s fantastical bubble to show Miller Lite’s great taste winning in the real world.
I mentioned that it’d be funny to pick up the action from where their Super Bowl ad ended. We sold ‘Aftermath’ the next day.
Role: Senior Strategist / "Idea Man" (insight development, concepting, comms. planning, competitive strategy)
Check out the work:
